Baird/STR Hotel Stock Index increases 3.3% in December
Baird/STR Hotel Stock Index increases 3.3% in December
09 JANUARY 2018 9:53 AM

The Baird/STR Hotel Stock Index closed December at 4,888, and year to date, the index was up 32%.

HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index increased 3.3% in December, closing the month at 4,888. For total-year 2017, the index was up 32.0%.

"Hotel stocks outperformed in December, primarily led by gains from the brand companies, which significantly outperformed the broader market in 2017,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “Stock valuation multiples continue to increase, particularly for the brand companies, and investors remain upbeat about the potential for better RevPAR growth in 2018 given the strong macroeconomic backdrop and several additional potential demand-related tailwinds.”

“Monthly performance figures have foreshadowed the performance trends to come during the first quarter of 2018,” said Amanda Hite, STR’s president and CEO. “Demand growth has continued unabated, and while healthy, supply growth is not a significant headwind on a national level. As seen during the last quarter, Texas and Florida data is still supported by hurricane-related demand, and we expect this to continue into the first few months of 2018. ADR growth was and will be the main driver for RevPAR and profit growth.”
The Baird/STR Hotel Stock Index for December outperformed the S&P 500 (+1.0%) and the MSCI REIT (RMZ) (-0.8%).

The Hotel Brand sub-index increased 5.0% to 7,363 from November to December, while the Hotel REIT sub-index decreased 0.4% to 1,684. For the year, the Hotel Brand sub-index was up 49.9%. The Hotel REIT sub-index grew 2.7% in 2017.

About the Baird/STR Hotel Stock Index and Sub-Indices

The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Index’s low point occurred on 6 March 2009 when it dropped to 573.

The Hotel Brand sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 3,407 on 5 July 2007. The sub-index’s low point occurred on 6 March 2009 when it dropped to 722.

The Hotel REIT sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 2,555 on 2 February 2007. The sub-index’s low point occurred on 5 March 2009 when it dropped to 298.

The Baird/STR Hotel Stock Index and sub-indices are available exclusively on The indices are cobranded and were created by Robert W. Baird & Co. (Baird) and STR. The market-cap-weighted, price-only indices are comprised of 20 of the largest market-capitalization hotel companies publicly traded on a U.S. exchange and attempt to characterize the performance of hotel stocks. The Index and sub-indices are maintained by Baird and hosted on Hotel News Now, are not actively managed, and no direct investment can be made in them.

As of 31 December 2017, the companies that comprised the Baird/STR Hotel Stock Index included: Apple Hospitality REIT, Choice Hotels International, DiamondRock Hospitality Company, Extended Stay America, Hilton Worldwide Holdings, Hospitality Properties Trust, Host Hotels & Resorts, Hyatt Hotels Corporation, InterContinental Hotels Group, La Quinta Holdings, LaSalle Hotel Properties, Marriott International, Park Hotels & Resorts, Inc., Pebblebrook Hotel Trust, RLJ Lodging Trust, Ryman Hospitality Properties, Summit Hotel Properties, Sunstone Hotel Investors, Wyndham Worldwide Corporation and Xenia Hotels & Resorts.

This communication is not a call to action to engage in a securities transaction and has not been individually tailored to a specific client or targeted group of clients. Research reports on the companies identified in this communication are provided by Robert W. Baird & Co. Incorporated, and are available to clients through their Baird Financial Advisor. This communication does not provide recipients with information or advice that is sufficient on which to base an investment decision. This communication does not take into account the specific investment objectives, financial situation or need of any particular client and may not be suitable for all types of investors. Recipients should consider the contents of this communication as a single factor in making an investment decision. Additional fundamental and other analyses would be required to make an investment decision about any individual security identified in this release.

About Baird

Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 3,400 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $188 billion in client assets. Committed to being a great place to work, Baird ranked No. 4 on FORTUNE’s 100 Best Companies to Work For in 2017 – its 14th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Media Contacts:

Nick Minerd
STR - Public Relations Manager
+1 (615) 824-8664 ext. 3305

Ashley Bakke
Baird Public Relations
+1 (414) 765-7250

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