This month’s roundup of news from the technology sector includes: hoteliers dealing with Facebook filters; the interaction of cybersecurity and M&A; and more.
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Cybersecurity affecting M&A
The Wall Street Journal reports that a company’s cybersecurity is something that’s now being closely examined in due diligence during mergers and acquisitions. The newspaper pointed to the recent acquisition of WorkMarket by Automatic Data Processing Inc.
“The ADP team combed the software maker’s technology, practices and internal policies,” The Journal writes. “It also interviewed staff about monitoring for intrusions, training employees and performing other security tasks. The payroll processor also hired a cybersecurity firm to do its own evaluation.
“Security problems, said ADP’s chief security officer Roland Cloutier, could kill any deal.”
Hoteliers grappling with new Facebook filters
Changes in Facebook’s algorithm meant to punish “engagement bait” has lead to a necessary change by hoteliers in how they approach marketing and outreach on the social media platform, writes HNN contributor Alicia Hoisington.
“It’s the latest move Facebook has made in its battle against clickbait,” said Tim Johnson, LBA Hospitality’s corporate director of e-commerce. “Spam-like posts that try to attract likes, clicks and shares—such as, ‘Like this post if you’re committed to success in 2018,’ or, ‘Share this post to win a dream vacation’—will be relegated in Facebook users’ news feeds.”
Experts noted hoteliers must now craft content that is “relevant, meaningful and authentic.”
5G is on the horizon
Mobile is increasingly vital for hotel guests, and therefore hotels, and a big jump is soon expected for the underlying technology that enables cellular devices, according to The New York Times. The newspaper reports there is currently an ongoing battle to decide how and when the technology will be offered to the public. Complicating matters is the fact that the footprint of the infrastructure will be very different than that of existing networks.
“Instead of relying on large towers placed far apart, the new signals will come from smaller equipment placed an average of 500 feet apart in neighborhoods and business districts,” the newspaper writes. “Much of the equipment will be on streetlights or utility poles, often accompanied by containers the size of refrigerators on the ground. More than 300,000 cell stations now provide wireless connections, and 5G will bring hundreds of thousands — perhaps millions — more.”
Compiled by Sean McCracken.